The Atlanta Sales and Marketing Council presented the Gold OBIE award to The Interior Partners in the Best Interior Merchandising Detached Model $300,000 to $449,999 category for the Lennar Atlanta model home at Tanglewood Crest in East Cobb.
Every detail is designed to attract the demographic from the digital baby grand piano to the photos of the high school football team. The merchandising is used to demonstrate a lifestyle the buyer identifies with. The interior design highlights the structural details and the space plan demonstrates the functionality of the floor plan. The model merchandising is precisely what buyers are looking for.
The Greater Atlanta Home Builders Association’s OBIE Awards celebrates its 31th anniversary in 2011. The awards began in 1980 and have grown throughout the years to now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in of Atlanta’s residential building industry.
Originally Posted on Atlanta Real Estate Forum